According to an article in Ad Age, a sports film based upon the world of lacrosse is going into production. It’s an independent movie sponsored by Reebok to promote their 9k lacrosse line of equipment and apparel.
“Crooked Arrows” will be the first movie focused solely on lacrosse. Lacrosse has somewhat been a niche sport. Not as popular as baseball, basketball, football, and soccer, the movie may be the opportunity to greatly continue to expand the sport’s popularity. (Please see previous post The Rise Of Lacrosse Named one of ESPN’s stories of the decade.)
The movie also touches on the Native American culture and roots in the game.
This could be great for lacrosse. Will “Crooked Arrows” do for lacrosse what “The Mighty Ducks” did for hockey? We’ll see…
“We know this is huge for the lacrosse community, and could bring in a whole new fan base,” said Chad Whitman, head of Reebok’s lacrosse division.
(image Cascade Pro 7 from thetotalathlete.com)